Creating a website for the services your practice provides is one of the essential medical marketing strategies. Many times, this is the first contact a future client has with your services. In today’s world, a website with an unappealing design and unfriendly interface will drive clients away faster than bad services. It is, therefore, important that you get your website design right the first time
Here are a few key elements of a great website that will ensure yours ranks among the best:
6 Design Considerations for Medical Websites
Nobody wants to spend more than a few seconds scrolling through your website before finding what they are looking for. Navigability is one of the essential elements of a website. A detailed menu is one way to improve navigability. This way a client can see and visit several other pages on your site without much difficulty. It is also important to have links with clear calls-to-action, whether it is “Contact Us” or “Book an Appointment” to make it easier for clients to access your services.
The truth is a large percentage of website visitors do so on their phones. Adapting your website to fit a phone screen includes ensuring that your website can be loaded on a phone and navigated easily using just one hand. It is also important that the call-to-action on your site automatically connects to the visitor’s mobile device, whether it is their email or phone function.
A good website allows visitors to interact with the content by providing some sort of input. This can range from simple things like allowing the visitor to search for something specific on the website, to more complex and private interactions like filling forms on medical history. Interactivity can improve your practice’s patient tracking system because visitors can fill in information like their contact details so a representative of you hospital can call them. A medical patient portal is also another way of enhancing the interactivity of your site. Your patient tracking system will be greatly improved if clients have the freedom to access their medical information and change important details like their insurance information.
4. Website Speed
You might have a beautiful website but very few visitors because of clunky loading speeds. Speed is an essential part of medical marketing strategies because even a second’s worth of delay can cost you a significant percentage of any future clients. You can ensure your website is fast by reducing the size of your images, eliminating unnecessary characters, and reducing the number of times a browser is redirected before a page loads.
Visitors to your website can be quickly deterred if your site does not cater to special needs. Even people who do not have visual problems can get annoyed by small text and discouraged from interacting with your website. Features like large texts, high-contrast colors in texts and graphics, and image descriptions are key essential elements of a website that will ensure even those who are visually impaired can still interact with it.
Content is one of the key elements in a medicine website. Your site needs to include more than a call-to-action. Start off by giving information about your practice: why it was started, what you do, and your mission and vision. You should also strive to have your site be synonymous with credible medical information. Include blog content that will be of interest to your clients; have a Frequently Asked Questions section that address aspects of your business and of your clients’ health; and include testimonials from past clients to encourage new clients to patronize your practice.