How exactly do you track conversations about your brand online? If you only rely on your brand mentions, you are probably losing out on so many discussions that refer to your brand through a variation of your brand name or your product.
Moreover, how do you navigate through the various social media channels to track all conversations about your brand? If you are not using any set tool, it can be very time-consuming.
According to a global digital review by Smart Insights, by the start of 2020, more than 4.5 billion people were using the internet with active social media users passing the 3.8 billion mark. With so many people using social media, it is easy to miss out on the most critical conversations due to the amount of noise.
But if you want your business to remain relevant, you need to communicate with your clients online at all times and address their needs. So, how do you navigate through the social media noise and get only the relevant conversations that matter to your brand?
You need to make use of social media listening. In this blog post, you will get to understand what social media listening is and its importance to your business.
What is Social Media Listening?
It is the process of tracking words or phrases that relate in one way or another to your brand and leveraging the insights to create marketing opportunities. Despite its name, social media listening is not just about social media. It extends to blogs, websites, forums, and other web indexes.
Moreover, it is quite different from social media monitoring. Social media listening involves actively keeping tabs on industry keywords, competitor accounts, and changes in trends and collecting enough data that can help you make better decisions that affect your customers. However, social media monitoring refers to identifying specific brand mentions on social media and responding to them.
So, how can you use social media listening to improve your business?
- Monitor Information about Your Brand
Social listening is the best way to find out what people are saying about your brand online. While there are tools that can notify you when someone tags your business or product, there is a high chance of missing out on conversations that do not necessarily tag you.
However, if you make use of a social listening tool, you can track any conversation on the web that includes the name of your brand or product. As such, you can deal with any brand reputation management or customer service issues that can easily get lost in the social media noise.
- Create Better Content
Every business today relies on content marketing to speak to their clients. According to a study by Ascend2, about 58 percent of marketing professionals consider content marketing to be the most effective marketing tactic.
However, to grab the attention of your audience, you need to stand out from the countless other content creators online. But how do you do so?
You can use social listening to identify the trends and information regarding your target audience. Such data can include, the type of content topics your audience prefers, or whether they prefer short to long blogs or videos.
With such information, you can reduce wasting time by experimenting on various topics and provide your target audience with what they want to hear.
- Identify Potential Social influencers and Brand Ambassadors
Apart from uncovering the social trends, social listening can help you discover the top influencer in your industry. You can then follow the top influencers and pay attention to their conversaations.
Since they are the top leaders in your industry, they are on the search for new trends. Therefore, you can capitalize on their research to lure in more clients. You can go even further to identify areas that these experts have not tapped into and explore those avenues.
Today, social listening is an integral business intelligence tool that can help you make better marketing decisions. By listening to conversations online, you can learn more about your competitors and find out what people say about your brand, products, and services. Then, you can find better ways to connect with your prospects and build a relationship with them as you pull them into your sales funnel.
One of the best social listening tools you can use today is NetbaseQuid. Not only can it help you understand the public perception of your brand, but it can also help you create high performing campaigns and implement top-performing marketing strategies. Moreover, you can use it to take care of any crisis by tracking any emerging issues in real-time before any damage to your brand.